Remember that Conquest battles are calculated as ELO. Your fights could be looked at as if, in the example of our arena system, take your score past 1000 and pretend it was 1500.
Some examples:
Hilo[1059] beat (defended an attack by) Valkyrie[1195] - This fight is the same as if 1559 MOpyc beat 1695 rated Eastbowmen in an arena match. This is an upset so is considered to be worth more points. Now consider that the defender, Hilo, had somewhere around 26-27 TGens. This is huge territory and thus is worth a lot of points, so it was just a juicy a target to attack as it was to defend. The strength change for this fight was 41.
December 21st: Ibbish[1296] beat Auru[1000] - This was i think the last attack on Auru by Elysium. This is like 1796 rated Wolfegger defeating 1500 Grubul in an arena match. This attack was also toward the end of the siege of Auru and thus Auru did not have many TGens left. As a result of both being a significant stronger opponent and also taking out a weak territory, it was worth a total of 7 strength.
For the trend, as Elysium defeated Auru TGen after Tgen, the strength looked a little like this:
-Valhalla[1175] beat Auru[1084] - for 18 strength
other victories strength:
-14
-10
-9
-8
-8
-7
-and so on
Elysium continued to get stronger, Auru continued not only lose rating but tgens as well and thus you were attacking a weak target and thus getting almost no point. In reverse, Hilo is now defending many attacks by Elysium and Elysium is the 'predicted winner' and so each subsequent failure to attack is a win by Hilo and is why they're gaining so many more points.
TL;DR: Don't lose if you attack a big target or you will hurt.
